Novo Nordisk.

Success in the competitive pharmaceutical markets requires a well informed, well trained and motivated sales force. Yet achieving this through traditional sales congresses can be costly with a high number of lost sales days due to travel and attendance, not to mention venue expense.

Novo Nordisk has adopted Online Congress online convention solution to reduce these costs and lower the number of lost sales days, whilst creating an even more effective sales force.

For these events, the field staff meet as regional teams greatly reducing the costs of travel. The event is then broadcast online to each location and can include appearances by senior management, KOLs, experts and “best performers”.  Interaction, games, competitions and Q&A ensure that the participants are fully engaged, with a far higher level of interaction reported in comparison to a physical convention. The materials can also remain online as a valuable reference point for sales reps in the future.

Prior to each event, Online Congress lends its experience to “storyboard” the event and ensure that all training outcomes are realized with the minimum of resources.