Pharma Virtual Sales & Marketing Summit.

The Pharma Virtual Sales & Marketing Summit was a one day event hosted on Online Congress own virtual event platform, with 9 sessions in the conference programme - a combination of live and pre-recorded video and audio webcasts, and live Q&A/discussions.

The live presentations and discussions were streamed online from speakers’ locations in the UK, Germany, Austria, Switzerland, Denmark and the US. The speakers from top pharma companies, such as Pfizer, Novo Nordisk and Abbott, shared with the audience their latest projects and insights. The feedback from delegates was hugely positive – the main reasons for this proved to be the ease of access and no need to travel, while benefiting from unparalleled learning and networking opportunities online.

An extensive marketing campaign started 8 weeks out from the event. It comprised solely of online activity – featuring email campaigns, banners advertising, social media, search engine marketing and pay per click advertising. In this case, Online Congress worked closely with its internal partners; Euroforum, Informa Healthcare, Informa Life Sciences, IIR USA, and  external media partners; PharmaVoice, PharmaPhorum, Pharma Marketing News, RCM Pharma, MedCrunch and Medical News Today.